FOR IMMEDIATE RELEASE
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Sharon Gee, Circle Dot Marketing for Belwith Products
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Missy Paulson, Marketing & Media Development Manager, Belwith Products
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Belwith® Debuts New Hickory Hardware® Cabinet Collections
Inspired Styles Embody Aerodynamic and Architectural Motifs
GRANDVILLE, MI, March 24, 2016 – As the market leader in hardware design, Hickory Hardware®, a brand of Belwith® Products, is proud to launch its brand new Velocity Collection. Inspired by dynamic, graceful speed forms first developed in the automotive and aeronautical industries, Velocity embodies purist and stylishly sophisticated designs that add a distinctive elegance to any room. Based on overwhelming customer demand, Hickory Hardware also introduces the new Bright Nickel finish to its popular Bungalow Collection. With its sleek rectangular design and new finish, this timeless style complements the company’s extensive array of hardware offerings. See them all at the National Hardware Show – Belwith Booth 7161 from May 4-6 at the Las Vegas Convention Center. The latest trending designs combined with the highest quality and innovation make Belwith’s products ideal for every retailer, distributor, DIYer and professional in the home décor, home improvement and hardware industries. Architects, builders, designers and remodelers will be equally impressed by the extensive Belwith/Hickory Hardware assortment, with styles and prices suitable for almost any project.
The new, aerodynamically inspired Velocity Collection from Hickory Hardware.
Unique Styles Add Special Touch To Any Room
Designers, craftsmen and remodelers (pro or novice) can count on Belwith’s hardware collections to be distinct and offer the latest in practical and beautiful styles that are unmatched by any other manufacturer. The Velocity Collection is no exception. This collection is inspired by an aerodynamic design that emphasizes velocity and gracefulness, and even invokes poetry. Available in two finishes, Flat Ultra Brass and Bright Nickel, this all-new collection has an arched, flowing form and is offered in pull, cup pull, knob and appliance knob styles (see photo above).
Belwith’s master craftsmanship and trend-leading designs constantly elevate Hickory Hardware’s pieces – producing the latest in form, function and elegance. Designers sought to visualize the world’s super interconnectivity. They then combined aeronautic and automotive style and innovation – and the Velocity hardware collection is the stunning, extraordinary result of that mission. Derived from the architectural elements of “Bungalow” style homes built during the Arts and Crafts movement, the Bungalow Collection has received outstanding reviews from its launch.
Bungalow houses are best known for their low-pitch roof lines, deep overhanging eaves, exposed rafters and decorative brackets. With its sleek rectangular design and extensive choice of finishes, Hickory Hardware’s design represents the fusion of the Bungalow time period’s style with the craftsmanship of that era.
Bungalow Collection adds Bright Nickel finish.
The Bungalow Collection has fashionable pieces that evoke a nostalgic ambiance through clean, sleek lines that are emphasized by basic shapes and forms. This striking style is on par with modern cosmopolitan trends and Euro-Modern artistry. The Bungalow Collection’s new Bright Nickel finish joins the existing finishes: Pearl Nickel, Satin Nickel, Windover Antique, Refined Bronze, Oil Rubbed Bronze Highlighted and Oil-Rubbed Bronze.
Quality Crafted with Exceptional Design Finesse Whether inspiring a complete room renovation or adding that final, elegant detail to a simple accessory makeover, Hickory Hardware designs from Belwith are the place to begin – and end. Their timeless beauty is only matched by their quality construction and finish. Seeing is believing. “Speed, fluidity, gracefulness, and timeless elegance are a few words that describe our new Hickory Hardware collections,” remarked Belwith President Tim Emmitt. “We continuously innovate and create stylish, unique and distinctive designs that are both attractive and functional. Hickory Hardware’s new Velocity Collection synergistically blends two high-octane industries, automotive and aeronautics, into finely crafted hardware.”
“In response to immense customer feedback, we added the new Bright Nickel finish to our popular Bungalow Collection. This ubiquitous, frequently used finish, along with Hickory Hardware’s already extensive collection, provides homeowners and design professionals with ample opportunities to refresh homes with functional style, quality fit and finish. The Bungalow Collection’s Bright Nickel finish is so striking, you won’t be able to take your hands off of the hardware,” noted Emmitt. With thousands of styles and finishes to select from, Belwith’s hardware is extensive, distinctly unique and complements each homeowner’s personality. Belwith has a 100% satisfaction guarantee on all of its hardware.
The Velocity and Bungalow collections are available for shipments now. Special dealer, distributor and retailer promotions are currently in effect; more promotions will be announced soon and at the NHS.
BELWITH PRODUCTS – A HISTORY OF DESIGN Belwith Products, well-known for their decorative hardware designs and a well-established company for more than 120 years, is now an industry-leading brand in stylish and functional products. Everyone from decorators to remodelers to home improvement enthusiasts will appreciate the leading-edge styles and unparalleled quality products created by Belwith. Their master craftsmen, engineers and designers integrate both design and technology to craft complete home solutions, centered on style, convenience and control. Belwith Products’ rich history started in 1893 beginning with the Keeler Brass Company that provided quality hardware to homeowners. Today, Belwith, along with its three brand divisions, Keeler®, Hickory Hardware® and First Watch Security®, leads the industry through a unique and visionary fusion of design and technological innovation. Their world-class products offer exceptional value and include pulls, knobs, decorative hooks, cabinet hardware, furniture hardware, EKDs (electronic keyless deadbolts), architectural door, and wall plates. Belwith’s products exemplify commitment to quality and attention to detail. Belwith Products are available from home centers, hardware stores, specialty showrooms, design-conscience retailers and numerous online retailers. For more information, call 800-235-9484 or visit www.belwith.com.
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